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Stocks Ubisoft drop dramatically on release day Assassin’s Creed
There’s been a lot of complaints about Assassin’s Creed Unity, the latest title in this popular franchise released by Ubisoft. As it turns out, it’s not only the gamers who are dissatisfied with the game, stock holders seem to be unhappy too.
It appears that Assassin’s Creed Unity has some issues running smoothly on people’s consoles and PC’s. Frame rates drop, the main character falls through the ground sometimes, and the game crashes very often. These are just some of the many complaints. Ubisoft says they are working hard to fix those issues.
A bigger problem is the bad reviews the game gets. The story is the worst of all Assassin’s Creeds so far and it seems releasing a game every year is not good for the quality of the series. As you can see in the red circle, the Ubisoft shares started a lot lower on the day of the release than the day before.
What happens next can only be described as a free fall. It is not the first time that Ubisoft is being ‘attacked’ by its fans this year. The company was under fire over the launch of Watch_Dogs for example. That game looked fantastic at the E3 presentation, and was well… very disappointing on release. That was not the only problem Ubisoft faced in 2014. Paul Tassi of Forbes wrote an interesting article about this.
Ubisoft doesn’t seem to listen to its fans complaints, and appears to care only about making money. The drop in value of their shares might just be the wake up call the company needed.
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